Think Tank - SEO & GEO Blogs

Latest Articles

February 2026: Discover Update, Listicles Hit & the Agentic Search Push Accelerates

Google cracks down on self-promotional GEO listicles, tightens Discover around topical authority, and pushes further towards agentic search, as Alphabet and OpenAI raise revenue rhetoric with ads announcements

Monthly Roundups

March 6, 2026

January 2026: Google tightens its grip on AI search, commerce and distribution

Google tightens AI search monetisation, deepens personalisation and commerce integration, and uses the DOJ appeal to defend the infrastructure behind its search dominance.

Monthly Roundups

February 4, 2026

December 2025: Google Core Update Lands, Num=100 Issue Returns & AI Mode Expansion Continues

Google’s December 2025 Core Update landed hard as AI Mode spread further into Discover, Search and attribution, all while reporting gets even muddier.

Monthly Roundups

January 5, 2026

November 2025: Gemini 3, Growing AI Overviews CTR Gap & New AI Mode Features

Google sharpens the GEO debate, pushes Gemini deeper into Search, expands action-led AI features, and exposes how answer engines are widening the gap between visibility, attribution and clicks.

Monthly Roundups

December 2, 2025

October 2025: ChatGPT Atlas, Query Groups, Site Quality, BlockRank & AI SEO Pitfalls

Google debuts Query Groups spotlighting topical authority and reasserts site quality as gatekeeper. Leaks detail indexing-ranking pipeline. OpenAI’s Atlas leans on Google. AI Overviews evolve.

Monthly Roundups

November 2, 2025

September 2025: Spam Update Ends, FastSearch Powers AI Citations & ChatGPT Ecommerce

The Spam Update finally ends after major volatility, masked by tracking tool chaos. We learn more from the US antitrust case vs Google. ChatGPT ushers in a new age for ecommerce with Instant Checkout.

Monthly Roundups

October 5, 2025