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September 2025: Spam Update Ends, FastSearch Powers AI Citations & ChatGPT Ecommerce

The Spam Update finally ends after major volatility, masked by tracking tool chaos. We learn more from the US antitrust case vs Google. ChatGPT ushers in a new age for ecommerce with Instant Checkout.

Monthly Roundups

October 5, 2025

August 2025: Spam Update Hits Hard, Global AI Mode & Agentic Google Search

August’s Spam Update hits hard; AI Mode expands to 180+ countries with agentic shopping tests, AI answers add link carousels ahead of ads, and “human-curated” AI content is reaffirmed.

Monthly Roundups

August 31, 2025

July 2025: June 2025 Core Update Analysis, HCU Recoveries, & AI Mode Launches in the UK

Core Update heats up with evidence of Reviews and HCU recalibration. AI Mode rolls out in the UK as informational intent routes to AI answers and commercial intent leans to classic SERPs.

Monthly Roundups

August 6, 2025

June 2025: AI Search Metrics, Core Update, and Cloudflare's Move Against AI Crawlers

Google June 2025 Core Update, the first AI Mode metrics in Search Console, stepped-up AI search experiments spanning Shorts in answers, Chrome bar AI Mode, and camera-led visual AI search.

Monthly Roundups

July 3, 2025