Think Tank

Your source for expert insights, technical guides, and monthly updates on SEO & GEO. Clear, practical analysis for search professionals.

February 2026: Discover Update, Listicles Hit & the Agentic Search Push Accelerates

Google cracks down on self-promotional GEO listicles, tightens Discover around topical authority, and pushes further towards agentic search, as Alphabet and OpenAI raise revenue rhetoric with ads announcements

Monthly Roundups

March 6, 2026

February 2026: Discover Update, Listicles Hit & the Agentic Search Push Accelerates

January 2026: Google tightens its grip on AI search, commerce and distribution

February 4, 2026



December 2025: Google Core Update Lands, Num=100 Issue Returns & AI Mode Expansion Continues

January 5, 2026



November 2025: Gemini 3, Growing AI Overviews CTR Gap & New AI Mode Features

December 2, 2025



Latest Articles

All

Monthly Roundups

August 2025: Spam Update Hits Hard, Global AI Mode & Agentic Google Search

August’s Spam Update hits hard; AI Mode expands to 180+ countries with agentic shopping tests, AI answers add link carousels ahead of ads, and “human-curated” AI content is reaffirmed.

Monthly Roundups

August 31, 2025

July 2025: June 2025 Core Update Analysis, HCU Recoveries, & AI Mode Launches in the UK

Core Update heats up with evidence of Reviews and HCU recalibration. AI Mode rolls out in the UK as informational intent routes to AI answers and commercial intent leans to classic SERPs.

Monthly Roundups

August 6, 2025

June 2025: AI Search Metrics, Core Update, and Cloudflare's Move Against AI Crawlers

Google June 2025 Core Update, the first AI Mode metrics in Search Console, stepped-up AI search experiments spanning Shorts in answers, Chrome bar AI Mode, and camera-led visual AI search.

Monthly Roundups

July 3, 2025