Agentic search optimisation & AI commerce

Prepare your website for the next era of search: autonomous AI agents that can discover, compare, act and purchase on behalf of your customers.

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Agentic search engines and ecommerce

The web is about to evolve. Are you AI agent ready?

The web is moving beyond human-only interaction. Soon, a significant portion of your "visitors" could autonomous AI agents executing complex tasks for their users. These agents won't see your carefully designed UX. They read code. If your site's structure, data, and interactive elements are not perfectly clear and machine-readable, these AI agents will fail, abandon the task, and go to a competitor's site that they can understand.

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Introducing Agentic Search Optimisation

SEO is moving beyond optimising for crawling, ranking and human-conversion to optimising for AI agents

SEO

Search Engine Optimisation ensures traditional and AI search engines crawl, index and rank your web platforms for humans to find.

UX/CRO

Conversion Rate Optimisation and User Experience focus on usability and engagement by human visitors after they find your website.

Agentic Search

Agentic Search Optimisation requires an end-to-end focus on discovery and interactability by autonomous AI agents.

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Agent-ready framework

We transform your website from a passive source of information into an active, machine-navigable service that AI agents can interact with reliably.

Agent Interaction Audit

We deploy a suite of test agents to simulate how agentic AI search engines will navigate your site. We identify critical failure points in information discovery, product comparison and selection, critical conversion interaction, and checkout funnels.

Action-Oriented Data Layer

We audit your site's data structure for clearly defined objects (products, variants, prices), attributes (stock, colours, sizes), and actions (add to cart, apply discount, checkout). We then ensure you have clean data feeds for structured databases, such as Google's Merchant Center. Where needed, we can advise on development projects to make your codebase easier for AI agents to understand and interact with, including the implementation of lightweight APIs. This could involve leveraging open standards like the Agentic Commerce Protocol (ACP), developed by industry leaders OpenAI and Stripe to facilitate seamless AI-driven transactions.

DOM Simplification & Process Standardisation

We provide technical recommendations to make your site's code predictable. This means minimising complex JavaScript, unpredictable pop-ups, and non-standard form elements that confuse agents, ensuring a clear, logical path to purchase.

Preparing for Agentic Transactions

We help you to strategise for a future of delegated shopping and ecommerce transactions, advising on the technical protocols needed to securely allow a verified agent to complete a purchase on a user's behalf.

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The Future of Commerce is Autonomous

This is the new frontier of digital infrastructure. It requires a fundamental shift in how we build websites and assess interactiveness and engagement. Schedule a confidential briefing with our strategy director to understand the specific opportunities and threats for your business.

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