Track visibility, context and sentiment across AI surfaces

Find the keywords and query types your customers are using in AI-driven search conversations, track your visibility, and steer context and sentiment.

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From keywords to conversations

Understand how customers engage with your brand in AI

AI search optimisation is underpinned by the same disciplines as traditional SEO, but real-world engagement in AI looks very different: people search in new ways, answers are delivered in new formats, and the consumer relationship with brands is evolving. We need to rethink the way we research, what we optimise for, and how we track results in this age of multi-topic prompts and context-aware conversations. While it used to be sufficient to track keyword rankings in linear league tables, we now need to measure topical ownership, contextual placement, and brand sentiment in AI answers.

Track my brand in AI

Persona-Based Prompt Simulation & Tracking

We move beyond basic keywords to build a "topic universe" around your business, then track your visibility across AI answers.

Core Brand Topic Mapping

We analyse your brand, products, services, target markets, USPs, conversion funnel, and core strengths to pinpoint the topics that will drive commercially-valuable visibility.

Conversational Query Mining

We use advanced tools to find actual questions and topics used by your audience across forums, communities, review websites and search engines.

Real-World Intent-Clustering

We group hundreds of real-world queries into core intents, then reduce these down to their topical and contextual essence to refine our focus.

AI Prompt Simulation

We define target personas for your brand, then simulate multi-topic prompts covering the motivations and intents that would drive them into your conversion funnel.

Visibility Tracking

We track your brand mentions and citations across the most commercially relevant AI platforms, extracting actionable context and sentiment insights.

Competitor Benchmarking

Our reports benchmark your brand against commercial and AI search competitors sets, allowing us to strategise around their strengths and weaknesses.

Query Grounding Keyword Research

AI platforms sometimes search the web for citations to ‘ground’ their response. We find the likelihood of this for each simulated prompt, unearthing the queries used, then track your rankings for these keywords so we can build AI-influencing SEO strategies around them.

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Track brand mentions and citations in AI platforms

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The New Battleground

Millions of searchers are now getting answers and product recommendations directly from AI, bypassing websites. The Problem? These AI answers are often compiled from multiple sources, potentially including negative reviews, outdated information, or competitor propaganda.

Online Reputation Management

AI Brand Sentiment

We analyse the sentiment around your brand, identify the platforms and websites that could influence your brand’s reputation, then suggest actionable, practical steps to strengthen, correct and improve your presence. This can include link building, digital PR, and content optimisation on your own website and brand platforms.

Digital PR Campaigns