Monthly Roundups

August 2025: Spam Update Hits Hard, Global AI Mode & Agentic Google Search

August’s Spam Update hits hard; AI Mode expands to 180+ countries with agentic shopping tests, AI answers add link carousels ahead of ads, and “human-curated” AI content is reaffirmed.

Monthly Roundups

August 31, 2025

July 2025: June 2025 Core Update Analysis, HCU Recoveries, & AI Mode Launches in the UK

Core Update heats up with evidence of Reviews and HCU recalibration. AI Mode rolls out in the UK as informational intent routes to AI answers and commercial intent leans to classic SERPs.

Monthly Roundups

August 6, 2025